Should Telecom put down ferrit?
For the last few years I have watched Telecom pump thousands of dollars into marketing for ferrit.co.nz as the online shopping hub in new Zealand. The problem I see with ferrit is
1. Character they have for it comes across as some creepy, paedophile, lazy jerk so no one really wants to relate to him.
2. The site layout is an explosion of images and links, lacks colour and focus points.
3. A lot of the site content resides under the break and the site's banners and header consume the first half of the page.
4. The retailer fees and commission terms are complex and expensive.
These are just a few of the problems I see with the site. I also find the business model confusing are they a gateway to the brick and mortar shops ? no..
Are they a online mall ? yes kind of but they don’t seem to give retailers a virtual shop.
Do they really offer a good product comparison feature ? not really.
Does their search work ? not very well. The refine search option is nice but easy to miss, a spell checker would be good too.
I guess ferrit is shaping up to be a site to go when you don’t know what to buy, probably a good option for finding gifts but that’s about it.
My guess is they will try again this x-mas season try a change in direction yet again . or they can give me a call to help fix it up 
